|Personal Fast Food/Quick Service Restaurant Consumption|
As luck would have it, I was assigned their account when I entered media sales. What up burrito bucks?! In addition to actually working on their marketing initiatives I was bonused with these pieces of paper that entitled me to the amazing food cornucopia available at their locations. Chips and guac? Yeah, I'll have that too. I have made friends with quite a few people in their company and they have always been helpful with various events and charitable endeavors that I feel both parties will benefit from. Now Chipotle is a giant and they no longer need to run radio advertising in my market (boo) but the friendships have lasted and there is still the occasional opportunity to partner on programs so it's all good. Let me say, I really do love just about everything Chipotle has to offer. I hear about the benefits, the credo, the work environment and then I see the employees. Have you ever seen a dissatisfied employee at Chipotle? Seriously. Think about that for a minute. You walk in and they smile and talk to you (sometimes too quickly) and they look like they genuinely are happy that you chose their restaurant over all the other options out there. Take that experience and compare it to ANY of the other fast food places you go to...usually, they're slower and give the impression that they don't want you there and that if you went somewhere else for your food, well, they would be just fine with that.
This past week I was asked if I wanted to join the Chipotle Farm Team. As a Master Burrito Ambassador (I have the certificate to prove it) I jumped at the opportunity. Turns out, being a part of this Farm Team is right up my alley. Margaret and I have become more educated on the food we eat and where it's coming from. We're not fanatical about it, but we are making better decisions for our family. We like to talk about food and we definitely love to eat. It was suggested that I read "The Omnivore's Dilemma" and I will make that same recommendation to you now - read this book. You need to be better informed about the choices you make in life and where your priorities lay. Not a sermon. Just a thought. (yes I know I stole those last two lines from the McLean Bible Church - emphasis on "stole"). This Farm Team situation isn't your typical "loyalty rewards program" or "buy our stuff and we'll give you some of our stuff for free" program. This is an opportunity to learn more about what makes Chipotle tick and why they make the decision they make on food selection. I've started the process and minus the few glitches I had when I was trying to register, it's pretty cool.
Very cool graphics walk you through the process. Industrial farming is disgusting...I already knew this. Chipotle wants everyone to know this too.
As you go through the process you participate in surveys, games and there there are facts and questions. I'm pissed I got the question about the amount of sunlight a industrial farm pig receives in a day wrong. I selected one hour thinking it was like a prison and they at least got yard time...wrong again. No sunlight for the industrial pig. Just a steady diet of antibiotics, corn, more meds and more corn rolling around in waste. Bacon anyone?
Had a semi-debate on this very subject today on my Facebook profile. Most people do not know that Chipotle is not associated with McDonald's anymore and they were never "owned" by them. McDonald's was a massive investor in Chipotle and had controlling interest - not ownership. I know Chipotle uses the same distributor as McDonald's but I think that's about it.
I didn't know the percentage was that high, but that's just nasty. There's no way those antibiotics aren't getting into your system when you eat those animals...no way.
So, I'm really looking forward to this project. You'll see an increased frequency of Chipotle-inspired information on my Facebook and Twitter profiles. I'm all for food education and I know that I'm doing Chipotle's job for them by making this blog post, but it is something I believe in and I have benefited from many the free meal over the years so it's the least I can do. Right?